Ed Sheeran – Perfect (Official Music Video)
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The official music video for Ed Sheeran – Perfect
Taken from the studio album ÷ (divide) released in 2017, which featured the hit singles ‘Castle on the Hill’, ‘Shape of You’, ‘Galway Girl’, ‘Perfect’ & ‘Happier’.
In the song, the narrator describes shared future aspirations with their partner, reflecting on building a life together:
- Sharing a home: The lyrics express the hope that someday they will “share her home” (2:10-2:13).
- Starting a family: The narrator speaks of finding a love that is capable of “carrying children of our own” (2:23-2:28).
- Enduring commitment: Despite the challenges of being “still kids,” they remain deeply in love and committed to building a future together, stating, “I see the future in [the] light” (2:28-2:36, 2:51-2:54).

The official music video for Ed Sheeran’s global smash-hit romantic ballad, “Perfect”, was released on November 9, 2017. It serves as the fourth major single from his critically acclaimed third studio album, ÷ (Divide). Written as a dedicated old-fashioned love song to his then-fiancée (now wife) Cherry Seaborn, the video has amassed billions of views on the Official Ed Sheeran YouTube Channel. [1, 2, 3, 4, 5]
Video Concept & Plotline
The music video is structured like a nostalgic, heartwarming winter fairytale. It follows Ed Sheeran and a group of close friends going on a cozy, scenic ski trip. The primary narrative focuses on a slow-burning childhood romance rekindling between Sheeran and his main love interest. Throughout the trip, the group is seen riding ski lifts, hitting the slopes, making snow angels, and singing late-night karaoke at a local pub. [6, 7, 8, 9, 10]
The plot reaches its romantic peak when Sheeran takes her out into the snow to share a pizza box where he has written, “I wrote a song for you.” He then brings her inside a rustic cabin to serenade her with his acoustic guitar, holding a stray kitten they found outside. The visual culminates in a magical slow dance underneath the softly falling snow and starry night sky. [6, 7, 8]
Cast & Production Credits
- Director: The video was directed by Jason Koenig, who previously collaborated with Sheeran on the massively successful “Shape of You” visual. [7, 11, 12]
- Lead Actress: The video co-stars prominent American actress Zoey Deutch as the love interest. Her chemistry with Sheeran serves as the emotional anchor of the entire narrative. [7, 8]
- Filming Location: The stunning alpine backdrops were shot entirely on location across the snowy slopes of Hintertux and the scenic Tyrol region in Austria. [7]
Chart & Cultural Impact
Sheeran openly stated that he intended to write the definitive love song of his career to surpass “Thinking Out Loud”. The song successfully hit No. 1 on the Billboard Hot 100 and the UK Singles Chart, heavily assisted by the massive traction of its cinematic music video. Following its release, the visual inspired alternate high-profile audio iterations, including “Perfect Duet” featuring Beyoncé and the orchestral “Perfect Symphony” alongside Italian tenor Andrea Bocelli. [2, 13, 14, 15, 16]
If you are interested in exploring more about this song, let me know if you would like:
- The complete list of lyrics to sing along
- Behind-the-scenes facts about how he wrote the track in Ibiza
- Recommendations for similar acoustic love ballads [2, 3]
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